“Total Attractiveness” for Consumer in advanced  D.D.-B.B. Systemic Marketing in Tourism Management

Alberto Marino

doi:doi:10.11648/j.jim.s.2015040101.14

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“Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management

Alberto Marino

Published in Journal of Investment and Management (Volume 4, Issue 1-1)

Received: 17 December 2014 Accepted: 18 December 2014 Published: 30 December 2014

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Abstract

Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).

Published in	Journal of Investment and Management (Volume 4, Issue 1-1) This article belongs to the Special Issue Attractiveness and Governance of Tourist Destinations
DOI	10.11648/j.jim.s.2015040101.14
Page(s)	23-29
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Attractiveness for the Consumer, “Destinator” (Neologism), Persumer (Neologism), New Innovative Marketing Concepts, Blend, Bunch, D.D.-B.B Systemic Marketing Approach

References

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Alberto Marino. (2014). “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. Journal of Investment and Management, 4(1-1), 23-29. https://doi.org/10.11648/j.jim.s.2015040101.14

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Alberto Marino. “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. J. Invest. Manag. 2014, 4(1-1), 23-29. doi: 10.11648/j.jim.s.2015040101.14

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AMA Style

Alberto Marino. “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. J Invest Manag. 2014;4(1-1):23-29. doi: 10.11648/j.jim.s.2015040101.14

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@article{10.11648/j.jim.s.2015040101.14,
  author = {Alberto Marino},
  title = {“Total Attractiveness” for Consumer in advanced  D.D.-B.B. Systemic Marketing in Tourism Management},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {23-29},
  doi = {10.11648/j.jim.s.2015040101.14},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.14},
  abstract = {Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).},
 year = {2014}
}

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TY  - JOUR
T1  - “Total Attractiveness” for Consumer in advanced  D.D.-B.B. Systemic Marketing in Tourism Management
AU  - Alberto Marino
Y1  - 2014/12/30
PY  - 2014
N1  - https://doi.org/10.11648/j.jim.s.2015040101.14
DO  - 10.11648/j.jim.s.2015040101.14
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 23
EP  - 29
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.s.2015040101.14
AB  - Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).
VL  - 4
IS  - 1-1
ER  -

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Alberto Marino

Department of Management Science, Economics and Quantitative Methods, University of Bergamo, Bergamo, Italy

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Alberto Marino. (2014). “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. Journal of Investment and Management, 4(1-1), 23-29. https://doi.org/10.11648/j.jim.s.2015040101.14

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Alberto Marino. “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. J. Invest. Manag. 2014, 4(1-1), 23-29. doi: 10.11648/j.jim.s.2015040101.14

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AMA Style

Alberto Marino. “Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management. J Invest Manag. 2014;4(1-1):23-29. doi: 10.11648/j.jim.s.2015040101.14

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@article{10.11648/j.jim.s.2015040101.14,
  author = {Alberto Marino},
  title = {“Total Attractiveness” for Consumer in advanced  D.D.-B.B. Systemic Marketing in Tourism Management},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {23-29},
  doi = {10.11648/j.jim.s.2015040101.14},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.14},
  abstract = {Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).},
 year = {2014}
}

Copy | Download

TY  - JOUR
T1  - “Total Attractiveness” for Consumer in advanced  D.D.-B.B. Systemic Marketing in Tourism Management
AU  - Alberto Marino
Y1  - 2014/12/30
PY  - 2014
N1  - https://doi.org/10.11648/j.jim.s.2015040101.14
DO  - 10.11648/j.jim.s.2015040101.14
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 23
EP  - 29
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.s.2015040101.14
AB  - Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).
VL  - 4
IS  - 1-1
ER  -

Copy | Download