On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm

Chen Xinhui; Ji Xiangxiang; Zhang Xinrui

doi:doi:10.11648/j.sjbm.20150306.14

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On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm

Chen Xinhui, Ji Xiangxiang, Zhang Xinrui

Published in Science Journal of Business and Management (Volume 3, Issue 6)

Received: 6 October 2015 Accepted: 19 October 2015 Published: 17 November 2015

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Abstract

Mobile banking has become a new field that bank industry because of its advantages of convenience, openness, real-time as a new e-commerce bank, promoting the users intention is one of the issues of development. First of all, the paper establishes the relationship model that affects the mobile bank user’s intention on the base of Technology Acceptance Model and Theory of Planned behavior. Secondly, the paper carries out questionnaire survey on Beijing mobile bank users and gets 136 effective samples. In the end, the paper conducts empirical research using structural equation model and gets a conclusion that perceived usefulness and perceived risk have significant impact on users intention, especially subjective norms not only has a direct impact but also an indirect effect on user intention .The results indicate subject norm has significant impact on user intention and Perceived Ease of Use has significant impact on user intention by the mediating of subject norm. Therefore, strengthening the safety and external publicity of mobile phone bank is the key to win the customers.

Published in	Science Journal of Business and Management (Volume 3, Issue 6)
DOI	10.11648/j.sjbm.20150306.14
Page(s)	235-241
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Mobile Banking, Structural Equation Model, User’s Intention

References

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APA Style

Chen Xinhui, Ji Xiangxiang, Zhang Xinrui. (2015). On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Science Journal of Business and Management, 3(6), 235-241. https://doi.org/10.11648/j.sjbm.20150306.14

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ACS Style

Chen Xinhui; Ji Xiangxiang; Zhang Xinrui. On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Sci. J. Bus. Manag. 2015, 3(6), 235-241. doi: 10.11648/j.sjbm.20150306.14

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AMA Style

Chen Xinhui, Ji Xiangxiang, Zhang Xinrui. On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Sci J Bus Manag. 2015;3(6):235-241. doi: 10.11648/j.sjbm.20150306.14

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@article{10.11648/j.sjbm.20150306.14,
  author = {Chen Xinhui and Ji Xiangxiang and Zhang Xinrui},
  title = {On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {6},
  pages = {235-241},
  doi = {10.11648/j.sjbm.20150306.14},
  url = {https://doi.org/10.11648/j.sjbm.20150306.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150306.14},
  abstract = {Mobile banking has become a new field that bank industry because of its advantages of convenience, openness, real-time as a new e-commerce bank, promoting the users intention is one of the issues of development. First of all, the paper establishes the relationship model that affects the mobile bank user’s intention on the base of Technology Acceptance Model and Theory of Planned behavior. Secondly, the paper carries out questionnaire survey on Beijing mobile bank users and gets 136 effective samples. In the end, the paper conducts empirical research using structural equation model and gets a conclusion that perceived usefulness and perceived risk have significant impact on users intention, especially subjective norms not only has a direct impact but also an indirect effect on user intention .The results indicate subject norm has significant impact on user intention and Perceived Ease of Use has significant impact on user intention by the mediating of subject norm. Therefore, strengthening the safety and external publicity of mobile phone bank is the key to win the customers.},
 year = {2015}
}

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TY  - JOUR
T1  - On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm
AU  - Chen Xinhui
AU  - Ji Xiangxiang
AU  - Zhang Xinrui
Y1  - 2015/11/17
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150306.14
DO  - 10.11648/j.sjbm.20150306.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 235
EP  - 241
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150306.14
AB  - Mobile banking has become a new field that bank industry because of its advantages of convenience, openness, real-time as a new e-commerce bank, promoting the users intention is one of the issues of development. First of all, the paper establishes the relationship model that affects the mobile bank user’s intention on the base of Technology Acceptance Model and Theory of Planned behavior. Secondly, the paper carries out questionnaire survey on Beijing mobile bank users and gets 136 effective samples. In the end, the paper conducts empirical research using structural equation model and gets a conclusion that perceived usefulness and perceived risk have significant impact on users intention, especially subjective norms not only has a direct impact but also an indirect effect on user intention .The results indicate subject norm has significant impact on user intention and Perceived Ease of Use has significant impact on user intention by the mediating of subject norm. Therefore, strengthening the safety and external publicity of mobile phone bank is the key to win the customers.
VL  - 3
IS  - 6
ER  -

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Author Information

Chen Xinhui

School of Economics and Management, North China University of Technology, Beijing, PR China
Ji Xiangxiang

School of Economics and Management, North China University of Technology, Beijing, PR China
Zhang Xinrui

School of Economics and Management, North China University of Technology, Beijing, PR China

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Plain Text BibTeX RIS

APA Style

Chen Xinhui, Ji Xiangxiang, Zhang Xinrui. (2015). On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Science Journal of Business and Management, 3(6), 235-241. https://doi.org/10.11648/j.sjbm.20150306.14

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ACS Style

Chen Xinhui; Ji Xiangxiang; Zhang Xinrui. On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Sci. J. Bus. Manag. 2015, 3(6), 235-241. doi: 10.11648/j.sjbm.20150306.14

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AMA Style

Chen Xinhui, Ji Xiangxiang, Zhang Xinrui. On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm. Sci J Bus Manag. 2015;3(6):235-241. doi: 10.11648/j.sjbm.20150306.14

Copy | Download

@article{10.11648/j.sjbm.20150306.14,
  author = {Chen Xinhui and Ji Xiangxiang and Zhang Xinrui},
  title = {On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {6},
  pages = {235-241},
  doi = {10.11648/j.sjbm.20150306.14},
  url = {https://doi.org/10.11648/j.sjbm.20150306.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150306.14},
  abstract = {Mobile banking has become a new field that bank industry because of its advantages of convenience, openness, real-time as a new e-commerce bank, promoting the users intention is one of the issues of development. First of all, the paper establishes the relationship model that affects the mobile bank user’s intention on the base of Technology Acceptance Model and Theory of Planned behavior. Secondly, the paper carries out questionnaire survey on Beijing mobile bank users and gets 136 effective samples. In the end, the paper conducts empirical research using structural equation model and gets a conclusion that perceived usefulness and perceived risk have significant impact on users intention, especially subjective norms not only has a direct impact but also an indirect effect on user intention .The results indicate subject norm has significant impact on user intention and Perceived Ease of Use has significant impact on user intention by the mediating of subject norm. Therefore, strengthening the safety and external publicity of mobile phone bank is the key to win the customers.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - On the Users’ Intention to Adopt Mobile Banking: The Role of Subject Norm
AU  - Chen Xinhui
AU  - Ji Xiangxiang
AU  - Zhang Xinrui
Y1  - 2015/11/17
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150306.14
DO  - 10.11648/j.sjbm.20150306.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 235
EP  - 241
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150306.14
AB  - Mobile banking has become a new field that bank industry because of its advantages of convenience, openness, real-time as a new e-commerce bank, promoting the users intention is one of the issues of development. First of all, the paper establishes the relationship model that affects the mobile bank user’s intention on the base of Technology Acceptance Model and Theory of Planned behavior. Secondly, the paper carries out questionnaire survey on Beijing mobile bank users and gets 136 effective samples. In the end, the paper conducts empirical research using structural equation model and gets a conclusion that perceived usefulness and perceived risk have significant impact on users intention, especially subjective norms not only has a direct impact but also an indirect effect on user intention .The results indicate subject norm has significant impact on user intention and Perceived Ease of Use has significant impact on user intention by the mediating of subject norm. Therefore, strengthening the safety and external publicity of mobile phone bank is the key to win the customers.
VL  - 3
IS  - 6
ER  -

Copy | Download